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Home & Building, Volume 12 Number 6 (June-July 1950)

our layout man at work

page 13

our layout man at work

Many readers have been good enough, over the years, to compliment us on the editorial and design standards of Home & Building. Others of our friends have from time to time expressed directly opposite opinions but we try to be just as grateful to them as to the former group.

As with most activities, there is a great deal more involved in the production of a magazine than is probably apparent to the casual observer. Our own experience is that it calls for an almost infinite expenditure of blood and sweat and tears (and not a few un-drawing-room words).

Aspects of production to which Home & Building gives particular attention are layout, that is, the design of individual pages, and make-up, or the placing and sequence of editorial and advertising matter so as to form a unified and coherent magazine.

The other day our layout man was struggling manfully to retain his sanity when artist John Holmwood called to deliver a drawing. With no sympathy for a soul in torment, John seized the opportunity to do a quick sketch—and this is his impression of our layout man at work.